In a totally fabulous interview over at the Chicago Tribune, Cory Doctorow discusses technology triumphalism, the surveillance state, & the so-called “death of the book.” It’s brilliant, it’s cutting, & it’s about damned time:
The book audience is both contracting and graying. We on an industry basis need to find ways to go where nonreaders who are potential readers are: Put books in their way and not hope that they will come into the stores. This is one of the reasons I think the American Association of Publishers has got its head so far up its own ass it can taste its own fillings on the subject of Google book search. You know, if books aren’t in search results, then they are invisible to people who get all their information starting with a search result.
Not only those in the industry, I think; it would probably help if academia could just shut the hell up about the death of print & realize (or remember; I shouldn’t be too patronizing) that those who don’t innovate die. I’m sure there were people who thought that Gutenberg had ruined the fine art of the book—&I’ll bet they were emphatically shushed by scribes with the 15th-ce equivalent of carpal tunnel syndrome. Oh, yeah, & all of those people who could suddenly afford books.
Because the way to get people to read isn’t through scarcity. Academics are trained to believe (& we’re not the only ones) that scarcity is the truest measure of worth: the idea that no one else has had; the archival source that no one else has seen; the crucial article that no one else knew had been written—with the goal being that you will then go on to write the next crucial article, & the cycle goes on. Well, that’s too damned bad. (Look, I’m in academia myself, & not because it pays well; I think teaching kids to think is really worthwhile, & all of that other weird crap we do can be worthwhile, too; but right now I’m angry, so we’ll go with that.) You want people to read & think for themselves? Bring the book to them. Or, rather, make it so that they can actually go out & find what they want.
We’re used to our rip/mix/burn culture, now. Interactivity is a huge part of how we create; it’s gotten wired into our imaginations. & our intellectual hub is no longer the archive but the internet. We search; we aggregate; we find forums where we can argue & learn about what we read. & Doctorow’s right: if we can’t get it online, chances are good that we’re not going to get it at all. Just because I have access to a top-of-the-line university archive & stacks doesn’t mean it’s okay for me to sit by while these resources go largely unused on account of scarcity.
Here’s another thing. I do work in the 18th century. Most valuable resource in my line of work? 18th-ce Collections Online. Like pretty much every other member of my generation, my search-fu is strong. I’m a dab with an index, sure; but why traipse around the stacks when I could look it up online—& when looking it up online might even teach me something in the process, dump me into some unexpectedly brilliant channel of tangential search? Then I go into the archive (& oh, it is wonderful, & digital repro doesn’t begin to cover it).
But look. I hear constant bitching about how people aren’t reading as much as they used to. Fair enough; but keeping books off of the internet—making them more scarce—isn’t going to make them more valuable: it’s going to make them obsolete. Welcome to Irony. Now stop blindly opposing tech & people like Doctorow who are trying to help, & start thinking about what strange & wonderful things could happen to the book if we’ll aid & abet it. You could start by reading the whole interview, or read up at creativecommons.org, or go play with google books.
& remember: “the future is always weirder than you imagine.”
3 Comments
Also, Clay Shirky has some interesting things to say specifically here at Penguin.com:
http://us.penguingroup.com/static/html/blogs/tools-and-transformations-clay-shirky
“It’s worth noting that most of the arguments made against the printing press were correct, even prescient. Readily available translations of scripture did destroy the Church as a pan-European institution. Most of the material produced by the new class of publishers was flyweight. Scribes did lose their social function. And so on, through a battery of transformations including public scrutiny of elites, the international spread of political foment, and even literate women.”
and here in general:
http://www.herecomeseverybody.org/
http://www.shirky.com/
Thanks; this article is awesome. I’ll probably give it a little write-up in a bit.
With that quote above, though, it’s worth mentioning that the hand-wringers now aren’t the Church but the humanities, which doesn’t necessarily have a vested interest in controlling the means of production—though it’s equally worth pointing out that it is kind of acting like the Church—wanting to control who gets to read what, what counts as literature, &c.—in which case the humanities is in for a nasty surprise. Because they can’t maintain this kind of control any more than the Church could. And if the humanities becomes the same kind of sinking ship, the smart, creative people—who could do the integrative work between the humanities (which does, I think, have a lot to offer) & tech—are simply going to jump ship & pursue something more innovative.
Something more innovative like this:
http://civic.mit.edu/
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